3 Tips To Providing Authentic Customer Service

be_authentic2Sometimes, things do not work properly. Sometimes, things break. Sometimes, things are unfixable.

As a customer service representative, you have to explain this to the customer who currently has an issue that is causing frustration in their life.

The customer calls YOU, yells at YOU and YOU have to fix their issue.

Then, you hear that the issue is “unfixable”.


I’m not talking about any specific situation–but there are things that we often just have to deal with–things happen.

So, how do you explain this effectively to a customer?

3 Tips To Providing Authentic Customer Service

Be Honest

We want the truth and our customer wants it too. While sometimes the truth is difficult to understand, it’s better to be honest than to not be. Helping the customer understand you’re being real with them allows them to trust you and your business. Explain the situation, as honestly as you can to the customer. Perhaps your management team can have a written statement issued out for everyone to follow and be on the same page with.


Apologize. Apologize. Apologize. Say “I’m Sorry” and mean it. The issue stinks. You can’t fix the situation and your customer isn’t happy. You may feel like you failed, but alas, you didn’t. You were being honest to them about the issue and you apologized. Apologizing shows you took ownership of the situation, even if it’s isn’t 100% your fault.


This one is tricky–but compensating your customer for an unfixable issue doesn’t always have to be with money. You can give them your time and help with additional issues, set things up on their account, put them in touch with someone higher up–do something–to help make up for the inconvenience.

So the next time something breaks, be honest, apologize and compensate!


Jenny Dempsey is currently the the Social Media and Customer Experience Manager for NumberBarn.com. She has worked at tech startups since 2005. She's the co-founder and regular contributor over at CustomerServiceLife.com. She's a certified health coach, but not the kind that forces you to only eat cardboard and deprive yourself of ice cream. JennyDempseyWellness.com, the company she started, was designed to bring a new type of wellness into the workplace, one that gives you permission to look deeper into yourself, rather than just on the healthy snacks in the break room. She is the mother to a toothless rescue cat named Chompers. Avocados and veggie tacos are the way to her heart. She's also a Hanson fan for life.

Leave a Reply

Your email address will not be published. Required fields are marked *