A Nonprofit Perspective on Customer Appreciation

Over the past several Christmases my wife and I have taken up the practice of donating money in someone’s name as a Christmas gift.  A couple organizations in particular set a fantastic example of customer appreciation and I want to highlight those for you.


Plant With Purpose (@PlantWPurpose)– Our donation to this organization was used to plant a garden in Oaxaca, Mexico and educates the farmers on sustainable farming methods.  Plant With Purpose sent us a nice, hand signed thank you note shortly after we donated.


Mr Holland’s Opus Foundation (@HollandsOpusFdn)- Our donation to this foundation helps keep music education alive in schools.  Shortly after donating, we received a phone call from someone at the Mr Holland’s Opus Foundation thanking us for our support.

In both cases, this personal touch of appreciation went a long way toward making us feel that by donating, we were partnering with these organizations to make a difference in our world.  Thank you to these organizations to welcoming us to be a part of that!


Jeremy Watkin is the Director of Customer Experience at FCR, the premiere provider of outsourced call center and business process solutions. He has more than 17 years of experience as a customer service and experience professional. He is co-founder of the Customer Service Life blog and a regular contributor. Jeremy has been recognized many times for his thought leadership. Follow him on Twitter and LinkedIn for more awesome customer service and experience insights.

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