Don’t Leave Me Hanging!
Managing your bills online is amazingly simple–most of the time. I have my credit card through my insurance company and to pay the bill, I login, click “Pay” and BAM. Done. However, I logged in recently and my credit card was not accessible. In fact, it wasn’t even registering that I had one through them. I contacted them via email and they said an error had occurred but it will be up soon. A week later, still nothing. I finally called their support and spoke with an agent who was quite friendly at the beginning. I told my reason for calling and his tone of voice totally changed. He asks me to walk through the online adding of a new credit card to the account. It wasn’t a new account, so why re-add? He then says very nonchalantly, “Oh, we had a system issue in which our entire database removed credit cards from over 10,000 accounts. It’s then up to the customer to login and re-add it.”
I was baffled–then asked the big question, “Why were we not notified of this?”
He didn’t have an answer. His silence after I asked this said it all. I then made a comment about how he probably has received that question 10,000 times from all the unhappy customers. He laughed for a second then was quiet again.
There was no, “Sorry this happened” or “We really apologize for our mistake”. There was no drop of empathy whatsoever.
He then says, “Ok, I’ve manually re-added your account for you. Is there anything else I can help you with?”
I said “nope” and ended the call.
Moral of this story: Big issues happen, tell your customers. And, give them a little empathy action. A sorry can go a long way. Don’t leave them hanging.