Friday Customer Service Round Up
This article highlights the benefits of extraordinary customer service. Based on the thought and teachings of Ron Kaufman, it stresses the importance of a culture of internal customer service within your organization. This resonates well with my belief that everyone within our company is in the business of customer service and it should never be reduced to a department.
In this article, Fonolo highlights the importance of the customer experience in 2014. I think the most stunning statistic for me was “Reducing your customer defection rate by 5% can increase your profitability by 25 to 125%.” It shows that a strategy focused on reducing churn can make a huge impact in our organizations. The other 19 stats are worth reading as well.
This is a terrific blog post from Jeff Toister, who is an expert in customer service training. He outlines the 4-step process trainees go through and where some get lost and quit. This is a great reminder to constantly evaluate and encourage new hires until they have achieved a high level of competence and confidence.
The ever smiling Flavio Martins discusses the importance of unscheduled and informal interactions with your customer service team. He says, “To provide an amazing customer experience you must create awesome performing, engaged, customer-focused team.” I firmly believe that a positive work environment motivates and encourages people to continue to support customers on a higher level. So, let’s keep it fun at work!
You have 60 seconds to make someone’s day…GO! Leave it to the Ritz Carlton Leadership Center to teach the chicken sandwich chain how to make the most of every second through employee and customer experience focus. They state in the article, “A culture that provides employees with care and respect empowers employees to extend a high level of customer service to every guest.” Whether you’re cooking up waffle fries or selling VoIP phones, employee engagement matters to provide the best customer experience.