Peyton Manning Knows Awesome Customer Service

As an avid sports fan, I frequently turn to ESPN.com for the latest news and information about the teams I follow.  It’s rare in the sporting world to find examples of awesome customer service but a wonderful story recently caught my attention.

A fan recently sent a wedding invitation to Peyton Manning.  To her surprise and amazement she received a response declining the invitation but offering “Best Wishes” and an autograph.

The sporting world is filled with examples of people and organizations who couldn’t care less about their customers.  Insert story about an athlete flipping off a crowd or refusing to stop for an autograph.  A wise parent advises their children to appreciate athletes for their abilities but not treat them as role models.  I have suspected for a long time that Peyton Manning is the exception to the rule and this story confirms it.

Peyton Manning is also a role model for those of us in customer service.  You see, this illustrates that he knows who his customers are and gestures such as this amaze them.  Whether you are an athlete, a musician, a customer service representative, a mail carrier, a stay at home parent or a myriad other occupations, you have customers.  Find ways daily to deliver awesome customer service to them.  Thank you Peyton Manning for so beautifully illustrating this point and being my newest customer service role model.

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Jeremy Watkin is the Director of Customer Experience at FCR, the premiere provider of outsourced call center and business process solutions. He has more than 17 years of experience as a customer service and experience professional. He is co-founder of the Customer Service Life blog and a regular contributor. Jeremy has been recognized many times for his thought leadership. Follow him on Twitter and LinkedIn for more awesome customer service and experience insights.

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