Raise the roof: A short analysis of the “On the house” concept
Leaving NYC today, I needed a quick, unhealthy deep fried snack (we all have days like this) and opted to swing by the empanada cart near my bus stop on 34th and 8th. I order one cheese empanada. The girl smiles at me and tosses not one but two into the bag and says, “I threw one on the house in there for ya!” I was instantly happy, of course, though when my jeans are tight tomorrow morning, I may feel differently! But, this got me thinking about the “on the house” concept. It doesn’t have to be anything huge or expensive but rather it’s the idea of giving the customer the feeling of being special and exclusive. It gives the business a friendly vibe and the person will aways positively remember your company as the cool place that gave you a little something extra for free.
While free stuff can’t always be given away, (we are running a business after all) it is always great to surprise and WOW the customer with a little something extra when they come knocking at your door.
Do you agree with me? I would love to hear your feedback on this! Have you had an experience lately where you received something “on the house”?