3 Creative Ways to Say Thank You to Your Customer 

We’re constantly inundated with stories of customer service gone wrong. We not only hear about it from the media but also from friends and family that have encountered service failures at local businesses.

But, it is not a common occurrence that we hear the stories of customer service gone right. Sure, we will read about the few instances in which a rockstar customer service agent went above and beyond to make magic happen.

If someone in a customer service role is nice, friendly and provides great service, you usually don’t hear about it.

The second something goes wrong however, you’ll know.

On the customer service business side of things, when the realization and acceptance of the fact that the percentage of positive customer feedback is low, you then have an opportunity to do something a little different when a favorable comment does arrive.

I’ve always been a firm believer that feedback is a gift. There’s nothing like a ripe negative comment to open up your eyes to a whole new perspective and opportunity to do something better. 

That said, when it comes to the rare occurrence of positive feedback, what you can do differently is something quite simple yet surprisingly profound:

Say thank you.

When a friend gives you a gift, you typically write them a thank you note. The same can apply for a customer when they share something positive with you. By taking the time to write a personalized thank you note to your customer, responding to kind comments on social media or whatever channels your company uses, you are setting yourself apart from the rest.

But, steer clear of sending automated thank you notes. In fact, this may work in the opposite manner. And, steer clear of using it as another sales opportunity. The goal by sending a thank you card isn’t to get more business but to appreciate the business you have.

3 Creative Ways to Say Thank You to Your Customer


1. Mail personalized, handwritten thank you cards to customers. Use crayons or gel pens. Get artsy! Perhaps have the team create the cards themselves!








2. Create and share a meme or photo that shows gratitude.








3. Create and send a video message of gratitude, like this one I made for a customer:


So remember to take the time to recognize the positive feedback, too. And, have fun with it!

So, thank you for reading my article! I appreciate your time greatly.

P.S. If you have any questions about how to make this work for your business, let me know. I’m here to help!

P.P.S. If you want a song written for you about customer service, let me know that too. 

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  • please tell me how I can change this Thank you note, so that it’s not so questionable conglomeration of words.. Thank you isn’t always the only words I wish to say!

    I wish to thank you for your customer service and I am confident, that your CS is possibly one of the highest degrees of any other company I have had in many years.

    • Hi Deborah! I’m sorry this reply is from quite a while ago, but I wanted to follow up with you on your “Thank You” note comment. From what I’m reading, your message is coming from the heart. My only suggestion would be to get more specific – what about their customer service do you want to thank them for? Is there something they did? A personality trait you appreciate? The more specific you can get about this person, the more personalized your note will be. I hope that helps!

  • Love your article and your ideas! I do custom bottled water for a living and would love a song to send my customers saying thank you for your business. I would also love your help with this! I definitely want something that stands out that makes customers think of me when they see a bottle of water 🙂
    Thank you Jenny!

    • Hi Heather! Thanks for reading my article and loving these creative ideas. I’d love to help you with creating something that stands out to make your customers think of you when they see a bottle of water. I sent an email your way. Let’s definitely connect! 🙂

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