The Extra Tea Bag

jfbs_lI think we’ve made it very clear that we’re huge Starbucks fans on this blog. I do occasionally frequent the local Peet’s Coffee & Tea and happen to love their Jasmine Fancy green tea. It has a wonderful floral aroma and flavor. I realize I just took it too far but bear with me.

The first time I ordered it they included two tea bags and it just about knocked my socks off.  Since that time I have always asked for just one bag. Peet’s does the coolest thing though. They give me the second tea bag to go!  I’m sure it costs them about twenty-five cents but to me it’s like getting a second cup of tea for free and I love it.

This is a common theme on our blog but it’s worth repeating. Little gestures like this go a long way toward building loyal, happy customers. In the case of Peet’s no other coffee shop does this so they are also differentiating themselves from their competition.  Thank you Peet’s!


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Jeremy Watkin is Director of Customer Experience and Support at NumberBarn. He has more than 19 years of experience as a customer service and contact center professional leading high performing teams in the contact center. Jeremy has been recognized numerous times as a thought leader for his writing and speaking on a variety of topics including quality management, outsourcing, customer experience, contact center technology, product marketing, social media, and more. When not working you can typically find him spending quality time with his wife Alicia and their three boys, running with his dog, or dreaming of native trout rising for a size 16 elk hair caddis. Be sure to connect with him on Twitter and LinkedIn.

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