Get That Coupon Out Of My Face!
I realize I talk about sandwich shops a lot but this one was too good to pass up. It actually happened at a local sandwich shop a couple years ago. My coworkers and I frequented this restaurant often and at one point I happened upon a buy-one-get-one-free coupon in the Entertainment Book.
When I presented the coupon to the store owner indicating I just wanted a sandwich, no chips and a glass of water he immediately said “I hate these Entertainment Book coupons. People bring these in and don’t buy anything extra. We are losing so much money on this coupon.” We returned to the restaurant a couple weeks later to find a sign on the door that said “We no longer accept Entertainment Book coupons.”
How would you feel if a business did this to you? When you have a coupon that isn’t expired, you expect to be able to redeem that coupon. Always! As a business owner, don’t give your customers a hard time because you made a bad decision. In all honesty they may not have lost me as a customer even after that. I really liked their sandwiches but they have since gone out of business. Perhaps the owner had no business owning a sandwich shop.